Collective Economic Conceptualization of Cider and Wine Routes by Stakeholders
Collective Economic Conceptualization of Cider and Wine Routes by Stakeholders
复制标题
利益相关者对苹果酒和葡萄酒路线的集体经济构想
作者：
L. Cloutier;L. Renard;S. Arcand
摘要主题路线利益相关者之间的协调性和系统性是个体企业经济成功和区域经济发展的关键因素。这篇文章的目的是确定经济行动，以振兴蒙特雷吉地区（魁北克，加拿大）的苹果酒之路和葡萄酒之路。群体概念制图用于评估利益攸关方（酿酒厂、酿酒厂、旅游专业人员、游客）对行动集的概念化和看法。贡献是三方面的。在方法上，所采取的方法支持概念图和相关的感知措施的估计。从经验上讲，八个行动集群被确定为阐明利益相关者的“组织”和“销售”方面的路线。实际上，确定的行动优先事项和可行性限制有助于确定路线利益相关者合作所需的能力发展支持。(JEL分类：D02、L23、L26、L66、Q18）
Abstract The coherence and systemic strength of the collaborative process among thematic route stakeholders are key factors to economic success for individual businesses and regional economic development. The objective of this article is to identify the economic action set to rejuvenate the Cider Route and the Wine Route of the Montérégie region (Quebec, Canada). Group concept mapping is used to estimate the conceptualization and perceptions of stakeholders (cideries, wineries, tourism professionals, visitors) regarding the articulation of the action set. The contribution is threefold. Methodologically, the approach taken supports both the estimation of the concept map and associated perception measures. Empirically, eight action clusters are identified to articulate stakeholders’ “organizational” and “selling” dimensions of the routes. Practically, action priorities identified and feasibility constraints are helpful to target the capability development support needed by route stakeholders to collaborate. (JEL Classifications: D02, L23, L26, L66, Q18)