Assessing the nomological validity of a cognitive age segmentation of Japanese seniors
Assessing the nomological validity of a cognitive age segmentation of Japanese seniors
复制标题
评估日本老年人认知年龄分段的法理有效性
DOI：
10.1108/13555850910973810
复制
发表时间：
2009
影响因子：
3.7
通讯作者：
T. E. Barry
中科院分区：
文献类型：
--
作者：
S. Auken;T. E. Barry
Purpose – The purpose of this paper is to use cognitive age to segment college‐educated Japanese seniors, a grouping of interest to many marketers both within and external to Japan. The intent is to demonstrate the nomological validity of the cognitive age concept by relating it to key externalities and to further assess the viability of cognitive age over chronological age in non‐Western segmentation research.Design/methodology/approach – Both hierarchical and non‐hierarchical clustering are employed to form segments of Japanese seniors based on their average cognitive age, as revealed by both Likert and semantic‐differential scaling. Differences are sought between the two clusters on key segmentation variables.Findings – The results reveal that Japanese seniors who are younger, psychologically speaking, have more positive attitudes toward life satisfaction and aging than those respondents who are cognitively older. The psychologically younger respondents also tend to be more involved in activities and h...
