Does CSR Enhance Employer Attractiveness? The Role of Millennial Job Seekers' Attitudes
Does CSR Enhance Employer Attractiveness? The Role of Millennial Job Seekers' Attitudes
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DOI：
10.1002/csr.1419
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发表时间：
2017-09-01
影响因子：
9.8
通讯作者：
Oltra, Victor
中科院分区：
文献类型：
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作者：
Klimkiewicz, Katarzyna;Oltra, Victor
企业社会责任在劳动力市场沟通中发挥着越来越重要的作用。为了表达组织认同感，加强对可持续发展和利益攸关方参与的承诺，各组织报告了其企业社会责任活动。一家公司的雇主品牌战略(EB)的影响取决于信息接收者如何解读公司信息。因此，我们假设求职者可能会对企业社会责任表现出不同的态度。现有的文献几乎没有探讨企业社会责任、员工行为和求职者态度之间的相互作用，所以我们找出了一个需要解决的相关研究差距。本文的目的是考察千禧一代求职者对企业社会责任的态度如何影响基于企业社会责任的雇主吸引力。我们在波兰进行了一项实证研究，从对企业社会责任问题高度敏感的千禧一代样本中收集数据。我们的结果总体上证实，个体对企业社会责任的态度在理解求职者如何感知企业社会责任信号并最终影响基于企业社会责任的企业评价方面起着关键作用。版权所有(C)2017 John Wiley&Sons，Ltd和ERP环境
Corporate social responsibility (CSR) has become increasingly important in labor market communication. To express organizational identity, reinforcing commitment to sustainable development and stakeholder engagement, organizations report their CSR activities. The impact of a company's employer branding (EB) strategy depends on how information recipients interpret corporate messages. Therefore, we assume that job seekers may show diverse attitudes toward CSR. The extant literature has hardly explored the interplay between CSR, EB, and job seekers' attitudes, so we identify a relevant research gap to be tackled. The aim of this paper is to examine how millennial job seekers' attitudes toward CSR influence perceived CSR-based employer attractiveness (EA). We conducted an empirical study in Poland, collecting data from a sample of Millennials - highly sensitive toward CSR issues. Our results generally confirm that individual attitudes toward CSR play a key role in understanding how job seekers perceive CSR signals and eventually impact CSR-based EA. Copyright (c) 2017 John Wiley & Sons, Ltd and ERP Environment