Affective engineering: towards a consumer culture theory approach to kansei engineering
Affective engineering: towards a consumer culture theory approach to kansei engineering
复制标题
情感工程：走向感性工程的消费者文化理论方法
DOI：
10.1145/2347504.2347529
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发表时间：
2011
期刊：
影响因子：
2.9
通讯作者：
D. Koulouriotis
中科院分区：
文献类型：
--
作者：
Skandalis Alexandros;Sotirios Papantonopoulos;D. Koulouriotis
最近，公司发现很难预测消费者的需求和要求（Pickton和Broderick， 2005）。虽然大众营销可以说属于过去，它现在是一个不太可行的战略，以满足消费者的单一报价（史密斯，1956）。因此，采用创新和跨学科的技术可能是一个关键因素，以了解消费者，并确定他们的需求和要求，以设计新产品。情感工程是产品设计的一个领域，涉及将消费者对产品的感受转化为设计元素（Jordan 2000; Henson et al. 2006）。感性工程学是一种情感工程学方法论，其中运用了来自心理学、人体工程学、信息系统、社会学和市场营销等广泛领域的工具和技术，将消费者的感受和情感与产品属性联系起来，并将其转化为设计元素（Nagamachi 1995; Schutte et al. 2004）。本文的目的是从消费文化研究的角度来探讨感性工学领域。消费文化理论“指的是解决消费者行为、市场和文化意义之间动态关系的一系列理论观点”（Arnould and Thompson， 2005：第868页）。为了实现这一目标，介绍了目前在消费文化理论中使用的各种定性工具和技术，并试图通过提出理论框架将许多这些方法纳入感性工程学领域。
In recent days, companies find it extremely difficult to predict consumers' needs and requirements (Pickton and Broderick, 2005). While mass marketing arguably belongs to the past, it is now a less viable strategy to satisfy consumers by a single offer (Smith, 1956). Thus, the adoption of innovative and cross - disciplinary techniques might be a key factor in order to understand consumers and define their needs and requirements towards the design of new products. Affective engineering is a field of product design that deals with the translation of consumers' feelings for a product into design elements (Jordan 2000; Henson et al. 2006). Kansei engineering is an affective engineering methodology, in which tools and techniques from a wide variety of fields, such as psychology, ergonomics, information systems, sociology and marketing, are implemented, in order to link consumers' feelings and emotions with product properties and translate them into design elements (Nagamachi 1995; Schutte et al. 2004). The aim of this paper is to explore the kansei engineering field, from a consumer culture research perspective. Consumer Culture Theory 'refers to a family of theoretical perspectives that address the dynamic relationships between consumer actions, the marketplace, and cultural meanings' (Arnould and Thompson, 2005: p. 868). In order to achieve this, an introduction of a variety of qualitative tools and techniques currently utilized in consumer culture theory is made and an attempt to incorporate many of these methods within the kansei engineering field is conducted through the proposition of a theoretical framework.