Factors influencing purchase intention towards consumer-to-consumer e-commerce
Factors influencing purchase intention towards consumer-to-consumer e-commerce
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DOI：
10.3926/ic.1119
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发表时间：
2017-01-01
影响因子：
1.2
通讯作者：
Banjarnahor, Liska
中科院分区：
文献类型：
--
作者：
Dachyar, M.;Banjarnahor, Liska
目的：本研究探讨影响消费者购买意愿的因素，在三个消费者对消费者（C2C）电子商务公司在印尼。设计/方法：5专家意见被用来确定每个因素的指标和结构方程模型（SEM）方法被用来分析400受访者的经验数据为每个公司。研究发现，影响顾客购买意愿的显著性因素在不同的企业中存在差异。信任和风险对A公司的购买意愿有显著影响。同时，其他两家公司，感知有用性被证明是显着的公司B和受益显着影响消费者购买意愿的公司C。独创性/价值：本研究代表了购买意愿的消费者对消费者的电子商务调查三个案例研究技术接受模型作为指导理论。
Purpose: This study explores factors that influence consumer's purchase intention at three consumer-to-consumer (C2C) e-commerce companies in Indonesia.Design/methodology: 5 Expert opinions are used to determine the indicators of each factor and the Structural Equation Modelling (SEM) method is used to analyze the empirical data of 400 respondents for each company.Findings: It is found different significant factors that influence customer's purchase intention in each company. Trust and risk are found to be significantly effect purchase intention in Company A. Meanwhile, the other two companies, perceived usefulness proved to be significant in Company B and benefit significantly effect consumer purchase intention in Company C.Originality/value: This study represents purchase intention in the consumer-to-consumer e-commerce by investigating three case study using technology acceptance model as a guiding theory.