On the consumption of negative feelings
On the consumption of negative feelings
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DOI：
10.1086/519498
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发表时间：
2007-10-01
影响因子：
7.2
通讯作者：
Cohen, Joel B.
中科院分区：
文献类型：
--
作者：
Andrade, Eduardo B.;Cohen, Joel B.
快乐主义的假设（即，人们追求快乐和避免痛苦的意愿）与人们选择将自己暴露在已知会引发负面情绪的经历中相一致？我们评估（1）消极情绪的强度，（2）事后的积极情绪，（3）积极情绪和消极情绪的共同激活如何有助于我们对这种行为的理解。在一系列的四项研究中，消费者要么接近或回避倾向（对恐怖电影）被要求报告他们的积极和/或消极的感觉后（实验1）或同时（实验2，3A和3B），他们被暴露在恐怖电影。我们演示了如何将共激活的原则和丰富的保护框架主持人（通过分离）的模型可以提供一个更简约和可行的描述的情感反应，导致反享乐行为。
How can the hedonistic assumption (i.e., people's willingness to pursue pleasure and avoid pain) be reconciled with people choosing to expose themselves to experiences known to elicit negative feelings? We assess how ( 1) the intensity of the negative feelings, ( 2) positive feelings in the aftermath, and ( 3) the coactivation of positive and negative feelings contribute to our understanding of such behavior. In a series of four studies, consumers with either approach or avoidance tendencies ( toward horror movies) were asked to report their positive and/or negative feelings either after ( experiment 1) or while ( experiments 2, 3A, and 3B) they were exposed to a horror movie. We demonstrate how a model incorporating coactivation principles and enriched with a protective frame moderator ( via detachment) can provide a more parsimonious and viable description of the affective reactions that result from counterhedonic behavior.