From fear to understanding: changes in media representations of leopard incidences after media awareness workshops in Mumbai, India
From fear to understanding: changes in media representations of leopard incidences after media awareness workshops in Mumbai, India
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从恐惧到理解：印度孟买媒体意识研讨会后媒体对豹子事件的报道发生了变化
DOI：
10.1093/jue/jux009
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发表时间：
2017
影响因子：
--
通讯作者：
V. Athreya
中科院分区：
文献类型：
--
作者：
Ryan S. Hathaway;Ana;Megan M Draheim;Prerna Vinod;S. Limaye;V. Athreya
媒体报道的性质可能会对野生动物的政策和管理以及其他保护问题产生严重影响，也许特别是在人口密度高的地区，大型有魅力的野生动物仍然存在。这项研究使用定性内容分析来评估一系列媒体研讨会是否对印度孟买人与豹互动的报道产生影响，目的是消除负面互动的耸人听闻的报道，并向公众提供更多事实信息。定性分析使用了报纸文章标题，使分析相对简单和负担得起。结果发现，尽管我们研讨会后的时间框架内袭击事件减少了，但关于豹子的报道实际上增加了。然而，报道没有那么耸人听闻，豹不像经常被描绘成侵略者，更多地强调人类如何防止攻击，更多地考虑对豹的负面影响，并提出了更现实的解决方案。我们的结果表明，与媒体的积极接触，即使是在有争议的问题上，也可以导致报道保护问题的方式发生变化--最终有助于物种的保护，在这种情况下，甚至通过减少Con-flICT来促进人民的福利。此外，这项研究发现，定性内容分析可以是一种相对简单和直截了当的工具，可以用于此类分析。
The nature of media reporting can have a serious impact on the policy and management of wildlife and other conservation issues, perhaps especially in areas where large charismatic wildlife still persist amongst a high-density human population. This study used qualitative content analysis to evaluate whether a series of media workshops had an impact on the reporting of human–leopard interactions in Mumbai, India, with the goal of de-sensationalizing coverage of negative interactions, as well as providing more factual information to the public. The qualitative analysis used newspaper article headlines to make the analysis relatively simple and affordable. The results found that despite fewer attacks in our post-workshop time-frame, reporting about leopards actually increased. However, the coverage was less sensational, leopards were not por-trayed as being the aggressor as often, more emphasis was placed on how humans can prevent attacks, negative impacts on leopards were considered more often, and more realistic solutions were presented. Our results show that proactive engagement with the media, even over contentious issues, can lead to changes in how conservation issues are covered— eventually aiding in the conservation of the species and, in this case, even the welfare of the people through reduced con-flict. In addition, this study found that qualitative content analysis can be a relatively simple and straightforward tool that can be implemented for such analysis.