The Effect of Communication Media on Information Sharing in Supply Chains
The Effect of Communication Media on Information Sharing in Supply Chains
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DOI：
10.1111/poms.13134
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发表时间：
2019-12
影响因子：
5
通讯作者：
L. Johnsen;G. Voigt;Joachim Weimann
中科院分区：
文献类型：
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作者：
L. Johnsen;G. Voigt;Joachim Weimann
使用实验室实验，我们研究当买家拥有有关最终客户需求的私人信息时，传播媒体如何影响供应链中的合作。我们表明，协调合同（数量折扣）与有效的手段相结合，以电子方式共享私人信息（单向，预定义的短信）导致几乎有效的结果，但只有当口头沟通发生在实际的合同阶段之前。内容分析表明，当玩家谈论互惠策略时，言语沟通在建立信任和可信度方面特别有效，当买家明确表示说谎时更是如此。此外，对信息共享的互利的澄清使买方变得真实。最后，我们表明，我们的研究结果是不是由于声誉建设机制的重复互动。
Using laboratory experiments, we study how communication media affect cooperation in a supply chain when the buyer has private information about the end‐customer demand. We show that coordinating contracts (quantity discount) combined with efficient means to electronically share private information (one‐way, pre‐defined text message) result in almost efficient outcomes, but only if verbal communication takes place before the actual contracting stage. Content analysis shows that verbal communication is especially effective in establishing trust and trustworthiness when players talk about reciprocal strategies and it is more so when the buyer clearly expresses guilt from lying. Furthermore, the clarification of the mutual benefits of information sharing moves the buyer to truthfulness. Finally, we show that our results are not due to a reputation building mechanism of repeated interaction.