Expanding our understanding of cruise visitors' expenditure at destinations: The role of spatial patterns, onshore visit choice and cruise category

Expanding our understanding of cruise visitors' expenditure at destinations: The role of spatial patterns, onshore visit choice and cruise category
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DOI:
10.1016/j.tourman.2020.104199
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发表时间:
2021-04-01
期刊:
影响因子:
12.7
通讯作者:
Ivars-Baidal, Josep
Ivars-Baidal, Josep
中科院分区:
管理学1区
文献类型:
--
作者:
Casado-Diaz, Ana B.;Navarro-Ruiz, Sandra;Ivars-Baidal, Josep

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邮轮旅游是目的地游客的一个重要和不断增长的来源。为了扩大我们对这一现象的了解,本研究将三个新的驱动因素纳入目的地邮轮乘客的支出模式分析,即空间目的地内行为(单节点,多节点,或腹地),陆上访问选择(独立或引导),邮轮类别(标准,高级,豪华,或独家)。该研究使用分位数回归来揭示拟议关系的复杂性,并使用了一个结合了GPS跟踪技术和传统调查的数据集。结果表明,流动模式,岸上访问的选择,并在目的地的邮轮游客花费的时间有显着的影响,他们的支出。然而,这些影响沿着支出水平的变化而变化,而游轮类别对支出没有明显的影响。目的地管理组织的影响也进行了讨论。
Cruise tourism is an important and growing source of visitors to destinations. To expand our knowledge of this phenomenon, this study incorporates three new drivers into the analysis of the expenditure patterns of cruise passengers at destinations, namely, spatial intra-destination behavior (single node, multiple node, or hinterland), onshore visit choice (independent or guided), and cruise category (standard, premium, luxury, or exclusive). The study uses quantile regression to unearth the intricacies of the proposed relationships and a dataset that combines GPS tracking technologies and traditional surveys. Results suggest that the mobility pattern, onshore visit choice, and time spent at a destination of cruise visitors have significant effects on their expenditures. However, these effects vary along with the level of expenditure, whereas cruise category does not exert a clear effect on expenditure. The implications for destination management organizations are also discussed.