Identifying the determinants of online retail patronage: A perceived risk perspective
Identifying the determinants of online retail patronage: A perceived risk perspective
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DOI：
10.1016/j.jretconser.2016.08.009
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发表时间：
2016-11-01
影响因子：
10.4
通讯作者：
Rokonuzzaman, Md
中科院分区：
文献类型：
--
作者：
Davari, Arezoo;Iyer, Pramod;Rokonuzzaman, Md
这些文献从不同的角度研究了零售光顾的决定因素，然而，在线在线光顾受到的关注较少。本研究采用感知风险的观点来识别在线零售商的服务质量和随后的在线光顾行为的前因。此外，还研究了安全问题的背景作用。数据收集自网上购物者，并使用偏最小二乘扫描电子显微镜进行分析。结果表明，产品质量、价格透明度、网站便利性与服务质量正相关。此外，安全方面的担忧对服务质量和在线零售光顾之间的关系产生了负面影响。讨论了对研究和管理人员的影响。(C)2016爱思唯尔有限公司。保留所有权利。
The literature has examined the determinants of retail patronage from various perspectives, however, its online counterpart has received less attention. This study adapts a perceived-risk perspective to identify the antecedents of online retailers' service quality and subsequent online patronage behavior. In addition, the contextual role of security concerns is also examined. Data were collected from online shoppers, and PLS-SEM was used for analysis. The results indicate that product quality, price transparency, and website convenience are positively associated with service quality. In addition, security concerns negatively moderate the relationship between service quality and online retail patronage. Implications for research and managers are discussed. (C) 2016 Elsevier Ltd. All rights reserved.