Kaiyu Analytics Enhances the Value of the City: The Town Equity and Big Data
Kaiyu Analytics Enhances the Value of the City: The Town Equity and Big Data
复制标题
凯宇分析提升城市价值：城镇股权与大数据
DOI：
10.1007/978-981-19-7311-6_5
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发表时间：
2023
期刊：
影响因子：
--
通讯作者：
Masakuni Iwami
中科院分区：
文献类型：
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作者：
Saburo Saito;Kosuke Yamashiro;Masakuni Iwami
本文从凯煜分析的视角探讨了大数据对城市研究的意义。“kaiyu”指的是消费者在城市中心商业区内的“逛”或“走”行为。Kaiyuanalytics首先将kaiyuas定义为个人消费者同时决定选择哪个目的地、出于什么目的、花多少钱（如果有的话）的顺序，记录和收集kaiyuas微观行为历史数据，并对其进行分析和利用，以评估城市发展政策，最终提升城市价值。为了了解kaiyuanalytics是如何工作的，我们回顾了我们的kaiyuanalytics研究，并描述了它们是如何引导我们得出城镇权益的概念的，该概念将城市的价值定义为城市游客在他们心中所拥抱的城市吸引力的资产价值。我们解释了城镇公平的概念如何彻底改变了我们传统的城市发展目标和范围。当我们注意到城市发展的目标是城镇公平最大化时，城市政策开始包括所有改变游客行为和思想的干预措施，而不仅仅局限于传统的物理设施建设。然而，我们可以通过验证城市政策对消费者行为和心理的影响来保留评估城市政策的框架，这成为我们所寻求的城镇公平研究。目前，城镇股票研究中最具挑战性的主题是探索信息如何影响人们。大数据对城镇股权研究的巨大意义在于，我们可以观察和记录个体是如何与信息互动做出选择的，甚至可以干预这些个体，支持他们的现场决策。如果这成为可能，优秀的研究前沿将会打开。城镇产权管理系统就是将这类大数据进行积累，并利用其进行战略性城镇管理，提升城市价值的设备。
We discuss the significance of big data to urban studies from the perspective ofKaiyuanalytics.Kaiyurefers to consumers’ shop-around or walk-around behaviors within the city center commercial district.Kaiyuanalytics first definesKaiyuas the sequence of individual consumers’ simultaneous decisions about which destinations they choose, for what purposes, and how much they spend, if any, in the order of the occurrence, records and collectsKaiyumicro-behavior history data, and analyzes and utilizes them to evaluate urban development policies and ultimately to enhance the value of the city. To see howKaiyuanalytics works, we review ourKaiyustudies and describe how they lead us to the concept of town equity, which defines the value of the city as the asset value of the attractiveness of the city the visitors to the city embrace in their minds. We explain how the concept of town equity drastically changes our traditional goal and scope of urban development. Once we noticed the goal of urban development as maximizing the town equity, urban policies begin to include all interventions to change visitors’ behaviors and minds not restricted to the traditional physical facilities constructions. Nevertheless, we can keep the framework of evaluating urban policies by verifying their effects on consumers’ behaviors and minds, which becomes the town equity research we seek. The most challenging theme in town equity research now is to explore how the information affects people. The enormous significance of big data for town equity research is that we can observe and record how individuals interact with information to make their choices, and even we can intervene with these individuals to support their on-site decision-making. If this becomes possible, excellent research frontiers will open. The town equity management system is the apparatus that accumulates this kind of big data and utilizes it for strategic town management to enhance the value of the city.