Implementation of Text-Messaging and Social Media Strategies in a Multilevel Childhood Obesity Prevention Intervention: Process Evaluation Results
Implementation of Text-Messaging and Social Media Strategies in a Multilevel Childhood Obesity Prevention Intervention: Process Evaluation Results
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DOI：
10.1177/0046958018779189
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发表时间：
2018-06-04
影响因子：
1.7
通讯作者：
Gittelsohn, Joel
中科院分区：
文献类型：
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作者：
Loh, Ivory H.;Schwendler, Teresa;Gittelsohn, Joel
社交媒体和短信显示出作为公共卫生干预措施的前景，但几乎没有对实施情况进行评估。B'more儿童健康社区（BHCK）是一项多层次、多成分（批发商、食品店、娱乐中心）的儿童肥胖预防试验，其中包括社交媒体和短信成分。BHCK分两波在马里兰州巴尔的摩市的28个低收入地区实施。短信干预针对241名低收入非洲裔美国人照顾者（283人），他们每周收到3条短信，以加强关键信息，提供营养信息和每周目标。定期在社交媒体平台（脸书、Instagram、推特）上发布针对社区成员和当地利益攸关方的信息。事先设定了高执行标准（社交媒体为57，短信为11），低执行标准定义为
Social media and text messaging show promise as public health interventions, but little evaluation of implementation exists. The B'more Healthy Communities for Kids (BHCK) was a multilevel, multicomponent (wholesalers, food stores, recreation centers) childhood obesity prevention trial that included social media and text-messaging components. The BHCK was implemented in 28 low-income areas of Baltimore City, Maryland, in 2 waves. The texting intervention targeted 241 low-income African American caregivers (of 283), who received 3 texts/week reinforcing key messages, providing nutrition information, and weekly goals. Regular posting on social media platforms (Facebook, Instagram, Twitter) targeted community members and local stakeholders. High implementation standards were set a priori (57 for social media, 11 for texting), with low implementation defined as