Reported exposure to pro-tobacco messages in the media: trends among youth in the United States, 2000-2004.
Reported exposure to pro-tobacco messages in the media: trends among youth in the United States, 2000-2004.
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DOI:
10.4278/ajhp.071130126
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发表时间:
2009-01
期刊:
影响因子:
--
通讯作者:
Sargent JD
中科院分区:
文献类型:
--
作者:
Duke JC;Allen JA;Pederson LL;Mowery PD;Xiao H;Sargent JD
Document changes from 2000 to 2004 in youth reports of exposure to pro-tobacco messages in the mass media, including images of smoking and tobacco advertising. Comparison of cross-sectional data from three waves of the school-based National Youth Tobacco Surveys conducted in 2000 (N = 33,772), 2002 (N = 23,439), and 2004 (N = 23,540). Public and private middle schools and high schools across the United States. Students in grades 6 through 12. Smoking status; exposure to images of smoking on television and in movies; exposure to advertisements for tobacco products in stores, on the Internet, and in newspapers and magazines; demographic data. Youth exposure to pro-tobacco messages declined within all media channels studied from 2000 to 2004, except the Internet. Despite these declines, most youth in the United States remain exposed to pro-tobacco messages: 81% saw images of smoking on television or in movies (down from 90%), 85% saw tobacco ads in stores (down from 88%), 50% saw tobacco ads in newspapers and magazines (down from 66%), and 33% saw tobacco ads on the Internet (up from 22%). Despite recent progress in this area, most youth in the United States are still at increased risk of smoking as a result of exposure to pro-tobacco messages in the mass media.