A Framework for Disseminating Evidence-Based Health Promotion Practices
A Framework for Disseminating Evidence-Based Health Promotion Practices
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DOI：
10.5888/pcd9.110081
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发表时间：
2012-01-01
影响因子：
5.5
通讯作者：
Yarrow, Judith
中科院分区：
文献类型：
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作者：
Harris, Jeffrey R.;Cheadle, Allen;Yarrow, Judith
更广泛地采用循证的健康促进做法取决于制定和测试有效的传播方法。为了帮助发展这些方法，我们创建了一个实用的框架，从文献中的传播和我们的经验传播循证实践。我们的框架的主要内容是：1）研究人员和传播组织之间的密切伙伴关系，传播过程的所有权和2）使用社会营销原则与潜在的用户组织密切合作。我们提出了两个例子来说明这个框架：EnhanceFitness，用于老年人的身体活动，以及美国癌症协会工作场所解决方案，用于工人中的慢性病预防。我们还讨论了研究人员在传播和相关研究中发挥的7个实际作用：整理证据，进行形成性研究，评估用户组织的准备程度，平衡保真度和再造，监测和评估，影响外部环境，测试传播方法。
Wider adoption of evidence-based, health promotion practices depends on developing and testing effective dissemination approaches. To assist in developing these approaches, we created a practical framework drawn from the literature on dissemination and our experiences disseminating evidence-based practices. The main elements of our framework are 1) a close partnership between researchers and a disseminating organization that takes ownership of the dissemination process and 2) use of social marketing principles to work closely with potential user organizations. We present 2 examples illustrating the framework: EnhanceFitness, for physical activity among older adults, and American Cancer Society Workplace Solutions, for chronic disease prevention among workers. We also discuss 7 practical roles that researchers play in dissemination and related research: sorting through the evidence, conducting formative research, assessing readiness of user organizations, balancing fidelity and reinvention, monitoring and evaluating, influencing the outer context, and testing dissemination approaches.