The Asian communication debate: culture-specificity, culture-generality, and beyond
The Asian communication debate: culture-specificity, culture-generality, and beyond
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亚洲传播辩论：文化特异性、文化普遍性及其他
DOI：
10.1080/01292981003693344
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发表时间：
2010
期刊：
影响因子：
--
通讯作者：
Eddie C. Y. Kuo
中科院分区：
文献类型：
--
作者：
Georgette Wang;Eddie C. Y. Kuo
对亚洲传播理论的批判性讨论始于20世纪80年代，发酵于20世纪90年代，近年来又因对欧洲中心主义的批判而得到丰富。在理论建设方面取得了重大进展，特别是在与文化和传播问题密切相关的领域，例如，跨文化交流、后殖民或文化研究。虽然亚洲传播研究的文化背景受到了更多的关注，但一些关键问题似乎仍未解决，其中包括去西方化的必要性和可能性，以及特定文化和一般文化方法的利弊。在本文中，我们试图梳理通过层的论点和筛选的建议和可能性，希望一个更可行的未来方向可以出现调和文化的特殊性和文化的普遍性之间的紧张关系。我们的讨论集中在文化可兼容性的概念上，它强调相似性和对等性，而不是共同性和一致性。注意到文化、语言和意义的内在开放性，有人认为，文化可兼容性的概念将为今后的讨论打开本土化问题的更广阔视野。
Critical discussion of Asian communication theory began in the 1980s, fermented in the 1990s, and in recent years was enriched by the criticism of Eurocentrism. Significant progress has been made in the pursuit of theory construction, especially in areas that closely deal with culture and communication issues, e.g., intercultural communication, postcolonial or cultural studies. While greater attention was paid to the cultural contexts of communication research in Asia, a number of crucial issues seem to have remained unsettled, among them the need and possibility of de-Westernization, and the pros and cons of culture-specific and culture-general approaches. In this article we make an attempt to tease through layers of arguments and sift proposals and possibilities, with the hope that a more viable future direction could emerge to reconcile the tension between culture-specificity and culture-generality. Our discussion focuses on the concept of cultural commensurability, which stresses similarity and equivalence, and not commonality and uniformity. Taking note of the inherent openness of culture, language and meaning, it is argued that the concept of cultural commensurability will open the indigenization issue to a broader horizon for future discourse.