Adolescents' Attitudes Toward Antimarijuana Ads, Usage Intentions, and Actual Marijuana Usage

Adolescents' Attitudes Toward Antimarijuana Ads, Usage Intentions, and Actual Marijuana Usage
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DOI:
10.1037/a0031960
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发表时间:
2013-12-01
影响因子:
3.4
通讯作者:
Nakawaki, Brandon
Nakawaki, Brandon
中科院分区:
心理学2区
文献类型:
--
作者:
Alvaro, Eusebio M.;Crano, William D.;Nakawaki, Brandon

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调查青少年对全国青少年禁毒宣传活动中使用的反大麻电视广告的评价与未来吸食大麻的关系。12至18岁的受访者(N = 2993)首先被分类为用户,坚决非用户,或脆弱的非用户(Crano, Siegel, Alvaro, Lac, & hemvich, 2008)。在多层次线性分析的第一阶段,使用状态和对大麻的性别、年龄和态度的协变量来预测对广告的态度(Aad)。所有协变量都与广告显著相关,使用状态也是如此:坚决的非用户对广告的评价明显高于脆弱的非用户和用户(均为ps)
The association of adolescents' appraisals of the antimarijuana TV ads used in the National Youth Antidrug Media Campaign with future marijuana use was investigated. The 12- to 18-year-old respondents (N = 2,993) were first classified as users, resolute nonusers, or vulnerable nonusers (Crano, Siegel, Alvaro, Lac, & Hemovich, 2008). Usage status and the covariates of gender, age, and attitudes toward marijuana were used to predict attitudes toward the ads (Aad) in the first phase of a multilevel linear analysis. All covariates were significantly associated with Aad, as was usage status: Resolute nonusers evaluated the ads significantly more positively than vulnerable nonusers and users (all ps