The Third-person Effect of Tainted Food Product Recall News: Examining the Role of Credibility, Attention, and Elaboration for College Students in Taiwan

The Third-person Effect of Tainted Food Product Recall News: Examining the Role of Credibility, Attention, and Elaboration for College Students in Taiwan
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受污染食品召回新闻的第三人称效应:检验台湾大学生的可信度、关注度和阐述的作用

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发表时间:
2010
期刊:
影响因子:
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通讯作者:
Hung
Hung
中科院分区:
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文献类型:
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作者:
R. Wei;V. Lo;Hung

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本研究探讨了受污染食品召回新闻对自己相对于他人的第三人称效应。调查(N = 1,213)发现,受访者倾向于认为新闻对他人的影响大于对自己的影响(该研究使用了对中国奶粉丑闻的反应)。消息的可信度和注意和详细的回忆新闻被发现,以减少第三人称知觉差距。此外,新闻对自己的感知效果,而不是对他人,与寻求信息和采取保护行动的行为意图呈正相关。
This study examines third-person effect of news of tainted food product recalls on oneself relative to others. The survey (N = 1,213) found that respondents tended to think the influence of the news on others was greater than on themselves (the study used reactions to a milk powder scandal in China). Message credibility and attention to and elaboration of the recall news were found to reduce the third-person perceptual gap. Furthermore, the perceived effect of news on oneself, not on others, was positively associated with the behavioral intention of information-seeking and taking protective action.