Vegan tours in China: Motivation and benefits
Vegan tours in China: Motivation and benefits
复制标题
中国的纯素之旅:动机和好处
DOI:
10.1002/jtr.2401
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发表时间:
2020-08-10
影响因子:
4.6
通讯作者:
Scott, Noel
中科院分区:
文献类型:
--
作者:
Li, Shanshi;Liu, Xiao-xiao;Scott, Noel
This study examines a phenomenon that has recently emerged in China-vegan tours. An exploratory case study was conducted to examine the features of a vegan tour (VT) to Wuyi Mountain, explore tourist's motivations for joining, and their benefits from such a tour. Motivations include personal vegan food preferences, changing family members' attitudes toward vegan food, and visiting local attractions. The vegan packaged tour includes vegan meals and activities emphasizing self-reflection and eudemonic benefits, such as personal growth and mindfulness. This study provides an in-depth understanding of VT and has implications for developing meaningful food tourism experiences.