Implicit gender-based food stereotypes. Semantic priming experiments on young Japanese
Implicit gender-based food stereotypes. Semantic priming experiments on young Japanese
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DOI：
10.1016/j.appet.2008.11.002
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发表时间：
2009-04-01
期刊：
影响因子：
5.4
通讯作者：
Dan, Ippeita
中科院分区：
文献类型：
--
作者：
Kimura, Atsushi;Wada, Yuji;Dan, Ippeita
We explored the feasibility of introducing implicit attitude measures for the study of food-related stereotypes by assessing gender-based food stereotypes among young Japanese using a semantic priming paradigm. Thirty-seven Japanese university students were asked to judge if a given forename was male or female immediately after the presentation of a food-name prime stimulus. The participants required significantly less time to verify the gender of forenames when the stereotyped gender of the food and the gender of forename were congruent than when they were incongruent. We demonstrate that a semantic priming paradigm is capable of uncovering implicit gender-based food stereotypes. (C) 2008 Elsevier Ltd. All rights reserved.
