Benchmarking food and beverage company investment in healthful eating and active living initiatives
Benchmarking food and beverage company investment in healthful eating and active living initiatives
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DOI：
10.1002/csr.1865
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发表时间：
2019-11-28
影响因子：
9.8
通讯作者：
Huang, Terry T-K
中科院分区：
文献类型：
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作者：
Cavalcanti, Olivia Barata;Costa, Sergio A.;Huang, Terry T-K
我们对食品和饮料制造商赞助的基于社区的健康饮食和积极生活计划的策略和绩效进行了基准测试。我们利用企业基准测试和集体影响框架的最佳实践，为 11 家公司和 38 个项目开展了公司和项目层面的调查，包括四个领域：(a) 战略设计，(b) 治理和管理，(c) 监测和评估，以及 (d) 报告、沟通和利益相关者参与。公司战略各不相同，大多数侧重于营养和身体活动促进，很少关注健康的社会和环境决定因素。一些公司将项目投资报告为企业社会责任的一部分，而其他公司则在一般公司或公共事务下管理这些投资。公司得分范围广泛，表明我们的指标具有判别有效性（平均总体得分 = 59%，范围 = 49-72%）。公司在监控和评估方面表现最差，凸显了对指标和问责制的需求。基准测试可确保问责制并增强企业社会责任举措的影响。
We benchmarked the strategies and performance of community-based healthful eating and active living initiatives sponsored by food and beverage manufacturers. We developed company- and program-level surveys for 11 companies and 38 programs using best practices in corporate benchmarking and the collective impact framework, including four domains: (a) strategy design, (b) governance and management, (c) monitoring and evaluation, and (d) reporting, communication, and stakeholder engagement. Company strategies varied, with most focusing on nutrition and physical activity promotion and little on social and environmental determinants of health. Some companies reported program investments as part of corporate social responsibility, and others managed these under general corporate or public affairs. Company scores ranged broadly, suggesting that our metrics had discriminant validity (mean overall score=59%, range=49-72%). Companies performed worst on monitoring and evaluation, highlighting the need for metrics and accountability. Benchmarking ensures accountability and enhances impact of corporate social responsibility initiatives.