Choosing a higher education study abroad destination What mainland Chinese parents and students rate as important
Choosing a higher education study abroad destination What mainland Chinese parents and students rate as important
复制标题
DOI：
10.1177/1475240909345818
复制
发表时间：
2009-12-01
影响因子：
1.4
通讯作者：
Bodycott, Peter
中科院分区：
文献类型：
--
作者：
Bodycott, Peter
大陆中国是中国最大的本科生和研究生生源地之一。以前的研究已经确定了影响学生选择留学目的地的推拉因素和特征。这篇文章通过确定和调查251名中国大陆家长和100名学生在考虑出国留学时最重要和最不重要的因素来扩大理解。调查结果突显出家长和学生在重要性评分上的差异，以及由此导致的营销人员在寻求从儒家社会招收学生时需要更多地关注文化价值观。
Mainland China is one of the largest sources of undergraduate and postgraduate students. Previous research has identified the push-pull factors and features that influence a student choice of study abroad destination. This article extends understanding by identifying and examining what 251 mainland Chinese parents and 100 students rated as most and least important when considering study abroad. Findings highlight differences in parent-student ratings of importance and the consequent need for marketers to pay greater attention to cultural values when looking to recruit students from Confucian societies.