Beyond the producer-driven/buyer-driven dichotomy - The evolution of global value chains in the Internet era
Beyond the producer-driven/buyer-driven dichotomy - The evolution of global value chains in the Internet era
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DOI：
10.1111/j.1759-5436.2001.mp32003004.x
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发表时间：
2001-07-01
影响因子：
0.7
通讯作者：
Gereffi, G
中科院分区：
文献类型：
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作者：
Gereffi, G
互联网仍处于发展的早期阶段，但它对全球价值链的影响已经显而易见。尽管现在试图确定生产者驱动和买家驱动的产业链上的持久变化可能还为时过早，但几种可能的情况正在出现，它们并不是相互排斥的。第一种情况是，电子商务将导致以信息媒介为基础的价值链的出现，这些价值链享有直接接触消费者的特权。第二种情况是，随着信息和权力继续从制造商、营销者和零售商无情地转移到消费者手中，互联网实际上只是延伸了买家驱动的连锁店的逻辑。第三种情况是，互联网的影响将被捕捉并整合到大型老牌公司的实践中，从而加强现有生产者驱动和买家驱动的治理结构中的权力关系。尽管有证据支持这三种情况，但第三种模式目前似乎占主导地位。
The Internet is still in the early stages of its development, but its impact on global value chains is already evident. While it may be premature to try to identify lasting changes on producer-driven and buyer-driven chains, several possible scenarios are emerging and they are not mutually exclusive. The first scenario is that electronic commerce will lead to the emergence of infomediary-based value chains that privilege direct on-line access to consumers. A second scenario is that the Internet is really just extending the logic of buyer-driven chains as both information and power continue to shift inexorably from manufacturers, marketers and retailers to consumers. A third scenario is that the impact of the Internet will be captured and integrated into the practices of large established companies, thus reinforcing power relationships in existing producer-driven and buyer-driven governance structures. Although there is evidence to support all three scenarios, the third model currently seems to be dominant.