Visual propaganda on Facebook: A comparative analysis of Syrian conflicts

Visual propaganda on Facebook: A comparative analysis of Syrian conflicts
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Facebook上的视觉宣传：叙利亚冲突的比较分析

DOI：
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发表时间：
2016
期刊：
影响因子：
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通讯作者：
Husain Ebrahim
Husain Ebrahim
中科院分区：
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文献类型：
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作者：
Hyunjin Seo;Husain Ebrahim

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在冲突期间，社交媒体平台在传播宣传图像方面变得非常重要，最近的几起事件就证明了这一点，包括2012年以色列和哈马斯的对峙，以及2014年自称为伊斯兰国的组织在互联网上发布的图像视频。本研究通过分析2013年和2014年叙利亚总统巴沙尔·阿萨德（Bashar al-Assad）和叙利亚革命与反对派全国联盟（National Coalition of Syrian Revolution and Opposition Forces）在Facebook官方页面上发布的图像的主题、框架和结构特征，考察了视觉宣传在社交媒体时代的作用。我们的内容分析显示，在2011年叙利亚起义之后的近期冲突中，双方在使用图像促进其政治议程方面存在有趣的差异和相似之处。叙利亚政府使用视觉框架来支持自己的说法，即阿萨德总统是一位无畏的领导人，在保护其人民，叙利亚各地的生活仍在正常进行。叙利亚反对派使用各种图像来巩固其对阿萨德政权的残暴和叙利亚平民苦难的叙述。观众对不同主题和框架图像的反应有显著差异。这些和其他问题在基于社交媒体的信息战中的视觉宣传和框架的背景下进行讨论。
Social media platforms have become important in spreading propaganda images during conflicts, as demonstrated in several recent cases including the Israeli–Hamas confrontation in 2012 and graphic internet videos by the self-proclaimed Islamic State in 2014. This study examines the role of visual propaganda in the social media age by analyzing themes, frames, and structural features of images posted on the official Facebook pages of Syrian President Bashar al-Assad and the National Coalition of Syrian Revolution and Opposition Forces in 2013 and 2014. Our content analysis shows interesting differences and similarities between the two sides in using images to promote their political agendas during the recent Syrian conflicts following the 2011 uprisings. The Syrian government used visual frames to support its narrative that President Assad is a fearless leader protecting its people and that life has continued normally throughout Syria. The Syrian opposition used various images to solidify its narrative of the Assad regime’s brutality and sufferings of Syrian civilians. There were significant differences in terms of audience reactions to images with different themes and frames. These and other issues are discussed in the context of visual propaganda and framing in social media-based information warfare.