COVID-19 restrictions and consumers' psychological reactance toward offline shopping freedom restoration
COVID-19 restrictions and consumers' psychological reactance toward offline shopping freedom restoration
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DOI：
10.1080/02642069.2020.1790535
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发表时间：
2020-07-08
影响因子：
9.4
通讯作者：
Siddiqi, Umar Iqbal
中科院分区：
文献类型：
--
作者：
Akhtar, Naeem;Akhtar, Muhammad Nadeem;Siddiqi, Umar Iqbal
COVID-19大流行的威胁及其随后对人们自由、社交互动的限制、工作场所和购物商店的关闭引起了公众的心理反感。作为回应，本研究发展并检验了一个概念框架，揭示了感知选择犹豫和感知选择信心对消费者心理抗拒的影响。它还证实了消费者心理抗拒的两个两极行为结果--选择自由、满意度和对说服的抵制。我们采用的预期担心和政府信任的调节作用，在加强心理抗拒和最终的行为结果，分别。从COVID-19大流行的起源国收集的数据表明，前因对心理抗拒有积极影响，这对选择自由满意度有负面影响，对说服阻力有正面影响。预期的担心和对政府的信任正向调节这些关系。研究结果扩展了心理学，服务管理和消费者行为的文献，并建议政府决策者和商店经理。
The COVID-19 pandemic threats and its subsequent restrictions on people's freedom, social interaction, closures of workplaces and shopping stores have caused public psychological reactance. In response, the study develops and tests a conceptual framework, which unveils the effects of perceived choice hesitation and perceived choice confidence on consumers' psychological reactance. It also corroborates two bipolar behavioral outcomes of consumers' psychological reactance- choice freedom satisfaction and resistance to persuasion. We employ the moderating role of anticipated worry and trust in government in strengthening the psychological reactance and final behavioral outcomes, respectively. Data collected from the country of origin of COVID-19 pandemic indicated the positive effects of antecedents on psychological reactance, which negatively affected choice freedom satisfaction and positively to resistance to persuasion. Anticipated worry and trust in government positively moderated these relationships. Findings extend the literature on psychology, service management, and consumer behavior, and suggest to government policymakers and store managers.