Supermarkets in Vietnam: Opportunities and obstacles
Supermarkets in Vietnam: Opportunities and obstacles
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DOI：
10.1111/j.1467-8381.2007.00245.x
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发表时间：
2007-03-01
影响因子：
1.3
通讯作者：
Trung, Le Viet
中科院分区：
文献类型：
--
作者：
Maruyama, Masayoshi;Trung, Le Viet
本文是第一项研究，通过对河内消费者调查数据进行定量和统计分析，将越南消费者的看法与越南超市发展的障碍和前景联系起来。研究发现，人们在传统市场购买新鲜农产品的购物习惯，加上这些市场的邻近性和低廉的价格，是阻碍超市发展的主要因素。超市在加工食品和非食品的销售方面取得了相当大的进步。然而，如果不扩大生鲜品类，不降低价格，不提高位置便利性，超市就无法扩大目前的地位。
The present paper is the first study to link the perceptions of Vietnamese consumers to the barriers and prospects related to the development of supermarkets in Vietnam by applying quantitative and statistical analysis to Hanoi consumer survey data. It is found that shopping habits related to the purchase of fresh produce in traditional markets, combined with the proximity and low prices these outlets provide, act as a major deterrent to supermarket development. Supermarkets have made considerable advances in the sales of processed food and non-food products. However, without expanding their fresh food category, lowering prices and enhancing their location convenience, supermarkets cannot expand their current position.