The impact of question and respondent characteristics on comprehension and mapping difficulties
The impact of question and respondent characteristics on comprehension and mapping difficulties
复制标题
DOI：
10.1093/poq/nfl027
复制
发表时间：
2006-12-01
影响因子：
3.4
通讯作者：
Johnson, Timothy
中科院分区：
文献类型：
--
作者：
Holbrook, Allyson;Cho, Young Ik;Johnson, Timothy
行为编码是研究人员用来检测调查问题中的问题的一种技术，但它主要是作为一种实用工具而不是深入了解受访者回答调查问题的认知过程的理论理解的来源。后者是目前调查的重点。使用一项大型研究的数据，在这项研究中，面对面的访谈被录音，并进行了广泛的行为编码，我们测试了是否可以使用一组受访者行为代码来区分受访者理解问题的困难和与将判断映射到所提供的回答格式相关的困难，以及可否利用调查问题和受访者的特征来预测何时和对谁会出现这种困难。行为代码集被确定为反映理解和映射的困难，这两种类型的困难与不同的问题和受访者的特点。这一证据表明，行为编码显示出作为研究人员研究回答调查问题所涉及的认知过程的工具的希望。
Behavior coding is one technique researchers use to detect problems in survey questions, but it has been primarily explored as a practical tool rather than a source of insight into the theoretical understanding of the cognitive processes by which respondents answer survey questions. The latter is the focus of the current investigation. Using data from a large study in which face-to-face interviews were taped and extensive behavior coding was done, we tested whether sets of respondent behavior codes could be used to distinguish respondent difficulties with comprehension of the question from difficulties associated with mapping a judgment onto the response format provided, and whether characteristics of the survey questions and respondents could be used to predict when and for whom such difficulties would occur. Sets of behavior codes were identified that reflected comprehension and mapping difficulties, and these two types of difficulties were associated with different question and respondent characteristics. This evidence suggests that behavior coding shows promise as a tool for researchers studying the cognitive processes involved in answering survey questions.