Video in the machine: the incorporation of music video into the recording industry
Video in the machine: the incorporation of music video into the recording industry
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机器中的视频：音乐视频融入唱片行业
DOI：
10.1017/s0261143000008424
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发表时间：
1997
期刊：
影响因子：
0.4
通讯作者：
Jack Banks
中科院分区：
文献类型：
--
作者：
Jack Banks
在过去的三十年里，音乐视频已经成为音乐唱片行业不可或缺的组成部分。自20世纪70年代以来，拥有国际分支机构的美国主要唱片公司就开始制作音乐短片，在英国和欧洲大陆推广他们的作品，在这些地区，电视节目是唱片艺术家更重要的推广形式。然而，唱片公司直到1981年8月MTV作为一个24小时播放音乐视频的美国有线电视节目服务首次亮相后，才对音乐剪辑做出了全面的承诺。随着MTV在20世纪80年代初的普及，音乐录影带重新激发了消费者对流行音乐的兴趣，并成功地发展了麦当娜、辛迪·劳珀和乔治等几位具有刺激性视觉形象的新唱片公司，从而使陷入困境的唱片行业重新焕发了活力。
Music video has become an increasingly integral component of the music recording business over the past three decades. Major US record companies with international divisions have made music clips since the 1970s to promote their acts in the UK and continental Europe where television shows were a more important form of promotion for recording artists. However, record labels did not make a full commitment to music clips until after the premiere of MTV in August 1981 as a 24-hour US cable programme service presenting an endless stream of music videos. As MTV's popularity blossomed in the early 1980s, music video revitalised a troubled record industry suffering a prolonged recession by prompting renewed consumer interest in pop music and successfully developing several new recording acts like Madonna, Cyndi Lauper and Boy George with provocative visual images.