Two-Way Risk Communication, Public Value Consensus, and Citizens' Policy Compliance Willingness About COVID-19: Multilevel Analysis Based on Nudge View
Two-Way Risk Communication, Public Value Consensus, and Citizens' Policy Compliance Willingness About COVID-19: Multilevel Analysis Based on Nudge View
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DOI：
10.1177/0095399721990332
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发表时间：
2021-02-09
影响因子：
2.3
通讯作者：
Raymond, Raduziner Gary
中科院分区：
文献类型：
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作者：
Guan, Bin;Bao, Guoxian;Raymond, Raduziner Gary
COVID-19催生了公共防疫政策数量的激增。比主动决策更重要的是，如何提升市民的政策遵从意愿。本研究以公共价值理论和推动理论为基础，采用多层次中介和适度化模型，分析政府权威控制、双向风险沟通、公共价值共识、推动与公民政策遵从意愿之间的关系。收集了中国86个城市的2,616名居民的样本。研究发现，地方政府可以通过“大棒”（威权控制）和“说教”（双向风险沟通）两种方式提高公民的政策遵从意愿，而双向风险沟通对公众价值共识的影响是唯一的正向效应; B）双向风险沟通对政策遵从意愿的影响是通过公众价值共识来中介的。通过加强公众价值共识，双向风险沟通有助于在公民和政府之间就减缓疫情“需要/不需要做什么”和“应该/不应该做什么”建立共识，从而以合作精神凝聚力量;（c）推动干预正向调节双向风险沟通对公众价值共识的影响，但对威权控制-政策遵从意愿关系没有影响。换句话说，轻推干预是“布道”而不是“棍棒”的更好伴侣。“这种微妙关系的发现表明，在大流行期间，权威控制和双向风险沟通对公民的政策遵守意愿产生了不同的影响。研究结果为学者们解开公共价值观的“黑匣子”提供了理论启示，也为从行为公共管理角度遏制新冠肺炎疫情提供了实践启示。
COVID-19 has spawned a surge in the number of public epidemic prevention policies. More important than active policy-making is how to increase citizens' policy compliance willingness. Based on public value theory and nudge theory, this study adopts multilevel mediation and moderation model to analyze the relationships among the government's authoritarian control, two-way risk communication, public value consensus, nudge, and citizens' policy compliance willingness. A sample of 2,616 citizens nested in 86 Chinese cities was collected. The study found that (a) local governments can improve citizens' policy compliance willingness by adopting both "stick" (authoritarian control) and "sermon" (two-way risk communication) policies, whereas two-way risk communication demonstrates a uniquely positive effect on public value consensus; and (b) the effect of two-way risk communication on policy compliance willingness is mediated by public value consensus. By enhancing public value consensus, two-way risk communication helps establish consensus between citizens and the government on "what needs/needs not to be done" and "what should/should not be done" to slow down the pandemic, thus coalescing efforts in a cooperative spirit; (c) nudge intervention positively moderates the effect of two-way risk communication on public value consensus, but has no effect on the authoritarian control-policy compliance willingness relationship. In other words, nudge intervention is a better companion to "sermons," not "sticks." Findings of the nuanced relationship manifested the differentiated effect of authoritarian control and two-way risk communication on citizens' policy compliance willingness during a pandemic. The results provide theoretical implications for scholars to unlock the "black box" of public values and practical implications for strategies from behavioral public administration aspects to curb the ongoing COVID-19.