Business models: A challenging agenda
Business models: A challenging agenda
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DOI：
10.1177/1476127013510112
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发表时间：
2013-11-01
影响因子：
4.9
通讯作者：
Mangematin, Vincent
中科院分区：
文献类型：
--
作者：
Baden-Fuller, Charles;Mangematin, Vincent
大多数关于商业模式的研究都存在于关于战略和竞争优势的文献中，并侧重于它们作为实际现象描述符的作用，通常参考分类学类别。在本文中，我们将探讨商业模式如何被视为一组可以在管理者（和学者）的头脑中操纵的认知配置。通过提出一种类型学的商业模式，强调传统的价值链描述符与客户如何识别和满意，以及公司如何货币化其价值的连接，我们探讨如何商业模式配置可以扩展目前的工作认知分类和开辟新的可能性组织研究。
Most research on business models lies in the literature on strategy and competitive advantage and focuses on their role as descriptors of actual phenomenon, often by reference to taxonomic categories. In this article, we explore how business models can be seen as a set of cognitive configurations that can be manipulable in the minds of managers (and academics). By proposing a typology of business models that emphasizes the connecting of traditional value chain descriptors with how customers are identified and satisfied, and how the firm monetizes its value, we explore how business model configurations can extend current work on cognitive categorization and open up new possibilities for organization research.