Marketing Strategies to Encourage Rural Residents of High-Obesity Counties to Buy Fruits and Vegetables in Grocery Stores
Marketing Strategies to Encourage Rural Residents of High-Obesity Counties to Buy Fruits and Vegetables in Grocery Stores
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DOI：
10.5888/pcd14.170109
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发表时间：
2017-10-01
影响因子：
5.5
通讯作者：
Gustafson, Alison
中科院分区：
文献类型：
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作者：
Liu, Emily;Stephenson, Tammy;Gustafson, Alison
阿巴拉契亚地区的肥胖率在美国是最高的，而且对上游方法的了解是有限的，这些方法可以降低这一弱势群体的患病率。本研究的主要目的是研究健康，饮食为基础，社会营销干预措施，在杂货店和频率的水果和蔬菜intake.MethodsA社会营销活动进行了4个月以上的5个农村肯塔基州县17杂货店（N = 240参与调查）之间的关联。干预措施包括提供食品样品，食谱卡，水果和蔬菜的促销折扣和移动高热量的食品侧aisles.ResultsMost调查参与者报告说，食谱卡影响他们的愿望，购买原料，以及水果和蔬菜一般。结果表明，食谱卡和频率的水果和蔬菜consumption.ConclusionSmall规模的干预措施，在杂货店的影响阿巴拉契亚居民之间的购买选择的影响之间的显着关联。与农村高肥胖社区的各种商店经理和食品场所合作是鼓励购买水果和蔬菜的一种有希望的方式。
IntroductionObesity rates in Appalachia are among the highest in the United States, and knowledge of upstream approaches to decrease prevalence among this vulnerable population is limited. The primary aim of this study was to examine the association between healthy, diet-based, social marketing interventions in grocery stores and frequency of fruit and vegetable intake.MethodsA social marketing campaign was conducted among 17 grocery stores (N = 240 participant surveys) over 4 months in 5 rural Kentucky counties. Interventions included providing food samples, recipe cards, and promotional discounts on fruits and vegetables and moving high-calorie foods to side aisles.ResultsMost survey participants reported that recipe cards influenced their desire to purchase ingredients as well as fruits and vegetables in general. Results indicated a significant association between the influence of recipe cards and frequency of fruit and vegetable consumption.ConclusionSmall-scale interventions in grocery stores influenced purchasing choices among Appalachian residents. Working with various store managers and food venues in rural high-obesity communities is a promising way to encourage purchasing of fruits and vegetables.