Barriers to rejecting junk food sponsorship in sport-a formative evaluation using concept mapping
Barriers to rejecting junk food sponsorship in sport-a formative evaluation using concept mapping
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DOI：
10.1016/j.puhe.2018.09.021
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发表时间：
2019-01-01
期刊：
影响因子：
5.2
通讯作者：
Nicholson, M.
中科院分区：
文献类型：
--
作者：
Donaldson, A.;Reimers, J. L.;Nicholson, M.
目标：赞助体育运动的能量密集、营养不良的食品和饮料（“垃圾食品”）品牌日益引起公众健康关注。本研究探讨了体育管理者对拒绝垃圾食品赞助的障碍的看法。 研究设计：本研究使用概念图。方法：使用 Concept Systems Global MAX (TM) 网络平台收集和分析来自澳大利亚维多利亚州各级体育运动的 29 名体育管理者的数据。结果：头脑风暴产生了 33 个拒绝垃圾食品赞助的障碍。障碍经过综合和编辑后，参与者对 32 个障碍进行排序和评分。多维尺度和层次聚类分析确定了一个四簇解决方案：社区态度和价值观（七个障碍）；垃圾食品很容易销售（零售；五个障碍）；财务可行性（16 个障碍）；和组织能力（政策和治理；四个障碍）。财务可行性障碍被评为最重要（平均值 = 5 中的 3.65）和最难克服的障碍（1.42）。组织能力（政策和治理）障碍被评为最不重要（2.14）和最容易克服（3.20）。结论：体育管理者清楚地认识到拒绝垃圾食品赞助可能会给他们的组织带来巨大的财务压力。体育组织拒绝垃圾食品赞助的能力建设似乎还有很大的余地。尽管文献表明大多数家长认为垃圾食品公司不是合适的赞助商，但体育管理者认为公众广泛接受体育运动中的垃圾食品赞助。事实上，体育管理者认为垃圾食品赞助与俱乐部食堂和场馆食品店缺乏健康选择之间存在联系，这一事实为体育辩论中的垃圾食品赞助增加了额外的、先前未发现的复杂性。 (C) 2018 英国皇家公共卫生学会。由爱思唯尔有限公司出版。保留所有权利。
Objectives: Energy-dense, nutrient-poor food and drink ('junk food') brands sponsoring sport is a growing public health concern. This study explored sports administrators perceptions of the barriers to rejecting junk food sponsorship.Study design: This study used concept mapping.Methods: The Concept Systems Global MAX (TM) web platform was used to collect and analyse data from 29 sports administrators across all levels of sport in Victoria, Australia.Results: Brainstorming generated 33 barriers to rejecting junk food sponsorship. After the barriers were synthesised and edited, participants sorted and rated 32 barriers. Multidimensional scaling and hierarchical cluster analysis identified a four-cluster solution: community attitudes and values (seven barriers); junk food is the easy sell (retail; five barriers); financial viability (16 barriers); and organisational capability (policy and governance; four barriers). The financial viability barriers were rated the most important (mean = 3.65 of 5) and the hardest to overcome (1.42). The organisational capability (policy and governance) barriers were rated the least important (2.14) and the easiest to overcome (3.20).Conclusions: Sports administrators clearly perceive that rejecting junk food sponsorship could place significant financial strain on their organisations. There appears to be considerable scope to build the capacity of sporting organisations to rejecting junk food sponsorship. Despite the literature indicating that most parents think junk food companies are not suitable sponsors, sports administrators perceive that there is a broad public acceptance of junk food sponsorship in sport. The fact that sports administrators perceive a link between junk food sponsorship and the lack of healthy options at club canteens and venue food outlets adds an additional, not previously identified, level of complexity to the junk food sponsorship in sport debate. (C) 2018 The Royal Society for Public Health. Published by Elsevier Ltd. All rights reserved.