Chinese consumer demand for food safety attributes in milk products
Chinese consumer demand for food safety attributes in milk products
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DOI：
10.1016/j.foodpol.2007.05.006
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发表时间：
2008-02
期刊：
影响因子：
6.5
通讯作者：
Zhigang Wang;Yanna Mao;Fred Gale
中科院分区：
文献类型：
--
作者：
Zhigang Wang;Yanna Mao;Fred Gale
人们对发展中国家消费者对食品安全的新需求知之甚少。本研究介绍了使用危害分析关键控制点 (HACCP) 管理（一种用于降低食品安全风险的质量管理体系）生产的乳制品的消费者意识、支付意愿和溢价的调查结果。中国食品加工商最初寻求HACCP认证是为了进入出口市场，但现在HACCP正在迅速被国内产品采用，HACCP标志也开始出现在中国的标签上。一项针对北京消费者的调查发现，只有不到五分之一的受访者了解HACCP，而且大多数听说过HACCP的人都是在前一年内了解过的。在收到 HACCP 信息后，几乎所有受访者都愿意为 HACCP 认证产品支付适度的溢价。在其他产品属性不变的情况下，北京超市贴有HACCP标签的产品售价比未贴HACCP标签的产品溢价约5%。结果表明，食品安全需求正在成为中国消费者的诉求之一。
Little is known about emerging demands for food safety among consumers in developing countries. This study presents results of an investigation of consumer awareness, willingness to pay, and price premiums for milk products manufactured using Hazard Analysis Critical Control Point (HACCP) management, a quality management system used to reduce food safety risks. Chinese food processors initially sought HACCP certification to access export markets, but now HACCP is rapidly being adopted for domestic products and HACCP logos have begun to appear on labels in China. A survey of Beijing consumers found that less than one in five respondents was aware of HACCP, and most who had heard of HACCP had learned about it within the previous year. After receiving information on HACCP nearly all respondents were willing to pay a modest price premium for HACCP-certified products. Products with HACCP labels in Beijing supermarkets sold at a price premium of about 5% over products without such labels, holding other product attributes constant. The results indicate that demand for food safety is emerging as an attribute demanded by Chinese consumers.