Consumer ethoses in Finnish consumer life stories - agrarianism, economism and green consumerism
Consumer ethoses in Finnish consumer life stories - agrarianism, economism and green consumerism
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DOI：
10.1111/j.1470-6431.2009.00835.x
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发表时间：
2010-03
影响因子：
9.9
通讯作者：
Kaisa‐Leena Huttunen;Minna Autio
中科院分区：
文献类型：
--
作者：
Kaisa‐Leena Huttunen;Minna Autio
本文探讨了芬兰消费者的民族精神和道德规则，其中包括他们。我们认为，芬兰消费者使他们的消费和支出行为合法化，并通过三种文化主导和历史建构的消费精神：农业主义、经济主义和绿色消费主义，将自己视为道德代理人。研究材料包括2006年9月至2007年5月期间通过写作比赛收集的53个消费者生活故事。通过我们的材料，我们能够说明消费者如何谈判，生产，转换和竞争这三种精神。我们把生活故事解释为社会建构的故事。因此，我们的目的是分析文化共享和历史转换的意义，而不是揭示个人消费者的动机或意图。
This article examines Finnish consumer ethoses and the moral rules that include them. We argue that Finnish consumers legitimize their consumer and spending practices, and constitute themselves as moral agents through three culturally dominant and historically constructed consumer ethoses: agrarianism, economism and green consumerism. The material of the study consists of 53 consumer life stories collected between September 2006 and May 2007 using a writing competition. Through our material, we are able to illustrate how consumers negotiate, produce, transform and contest these three ethoses. We interpret life stories as socially constructed stories. Thus, our aim is to analyse the culturally shared and historically transformed meanings, rather than to reveal the motives or intentions of the individual consumer.