E-Commerce Trust Metrics and Models
E-Commerce Trust Metrics and Models
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DOI：
10.1109/4236.832944
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发表时间：
2000-03
期刊：
影响因子：
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通讯作者：
Daniel W. Manchala
中科院分区：
文献类型：
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作者：
Daniel W. Manchala
买卖双方之间的传统信任模式不符合电子市场的要求，在电子市场中，匿名交易跨越了地域和法律的界限以及传统的价值链结构。在这种环境下，信任的替代量化可以提供更好的交易风险评估。本文介绍了可量化的信任的概念，然后开发模型，可以使用这些指标来验证电子商务交易的方式，可能能够满足相互信任的要求。本文以电子商务印刷企业和网上股票交易为例，对这些概念进行了说明。
Traditional models of trust between vendors and buyers fall short of requirements for an electronic marketplace, where anonymous transactions cross territorial and legal boundaries as well as traditional value-chain structures. Alternative quantifications of trust may offer better evaluations of transaction risk in this environment. This article introduces a notion of quantifiable trust and then develops models that can use these metrics to verify e-commerce transactions in ways that might be able to satisfy the requirements of mutual trust. The article uses two examples in illustrating these concepts: one for an e-commerce printing enterprise and the other for Internet stock trading.