Atmospherics, Attitudes and Behaviour: Modelling the Impact of Designed Space
Atmospherics, Attitudes and Behaviour: Modelling the Impact of Designed Space
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氛围、态度和行为：模拟设计空间的影响
DOI：
10.1080/09593969400000001
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发表时间：
1994
期刊：
影响因子：
--
通讯作者：
P. McGoldrick
中科院分区：
文献类型：
--
作者：
S. Greenland;P. McGoldrick
考虑到服务和产品零售商，讨论和重新定义了氛围的概念。然后以间接效应模型的形式提出了一种研究设计的环境-行为关系的系统方法。该模型利用设计评估、情绪状态测量和服务评估等技术，提供了一个框架来得出和评估零售店或分店环境对其用户的影响。为了说明该方法及其实用性，该模型应用于零售金融服务领域，比较现代和传统风格的银行网点设计对客户意见和行为的影响。对参与调查的英国五家主要银行 18 个不同分行的 2000 多名客户的初步分析表明，现代风格对客户有更有利的影响；对此结果提供了一些解释。该方法的直接影响以及信息的价值和用途......
The concept of atmospherics is discussed and redefined with service and product retailers in mind. A systematic aproach for investigating designed environment-behaviour relationships is then presented in the form of the indirect effects model. Utilizing techniques of design appraisal, measuring emotional states and service assessment, this model offers a framework for eliciting and evaluating the effects of the retail store or branch environment upon its users. To illustrate the approach and its practicality, the model is applied to the retail financial services sector, comparing the effects of modern and traditional-style bank branch designs upon customer opinions and behaviour. Preliminary analyses of over 2000 responses, from customers of eighteen different branches of five major UK banks involved in a survey, suggest that the modern styles have a more favourable impact on customers; some explanations for this outcome are offered. The direct implications of the approach and the value and use of the inf...