Supply-Chain Transparency and Governance Systems: Market Penetration of the I-Choose System
Supply-Chain Transparency and Governance Systems: Market Penetration of the I-Choose System
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供应链透明度和治理系统：I-Choose 系统的市场渗透
DOI：
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发表时间：
2016
期刊：
影响因子：
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通讯作者：
D. Andersen
中科院分区：
文献类型：
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作者：
W. Ran;H. Jarman;L. Luna;Jing Zhang;Deborah L. Andersen;G. Tayi;D. Sayogo;Joanne S. Luciano;T. Pardo;D. Andersen
在本章中，我们探讨了供应链治理系统的关键特征在促进供应链透明度和可持续消费和生产的技术创新的发展和扩散中的影响。本章中提出的模型是按照群体模型构建方法开发的。我们的模拟实验表明，除非能够找到外部金融支持，否则市场会抵制“起飞”。此外，系统的“起飞”动态受营销预算和外部基础设施支持的支配。营销预算决定用户采用系统的速度，如果没有外部赞助，最终市场将崩溃。最后，治理质量——体现在信息的完整性、公开性、相关性和可靠性，以及由此产生的信息可信度——决定了最终的可持续市场份额。
In this chapter, we explore the impacts of key characteristics of Supply Chain Governance Systems in the development and diffusion of technology innovations that promote supply chain transparency and sustainable consumption and production. The model presented in this chapter was developed following group model building methods. Our simulation experiments reveal that the market resists “take-off” unless external financial support can be found. Additionally, “take-off” dynamics of the system are dominated by marketing budgets and external support for infrastructure. Marketing budgets drive how fast users adopt the system, and without external sponsorship of system, the final market collapses. Finally, the quality of governance—reflected in information completeness, openness, relevance and reliability, and the resultant trustworthiness of information determines final sustainable market share.