INSINC: A Platform for Managing Peak Demand in Public Transit
INSINC: A Platform for Managing Peak Demand in Public Transit
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发表时间:
2013
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通讯作者:
C. Pluntke;B. Prabhakar
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作者:
C. Pluntke;B. Prabhakar
Public transit systems in several cities experience peak hour overloads. As a result vehicles are crowded, often to the extent that commuters cannot board them. It is very expensive or even impossible to further increase peak capacity; peak demand must be actively managed. This article describes INSINC, a project that manages peak demand by incentivizing commuters to travel off-peak. It uses random (raffle-like) rewards, social influence (commuters are compared to their friends), and personalized offers to manage peak demand. A before-and-after analysis of participants’ trips shows that INSINC cost-effectively induces commuters to shift from peak to off-peak travel times.