The differential effects of humor on three scientific issues: global warming, artificial intelligence, and microbiomes
The differential effects of humor on three scientific issues: global warming, artificial intelligence, and microbiomes
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DOI：
10.1080/21548455.2022.2123259
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发表时间：
2022-09
期刊：
影响因子：
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通讯作者：
Sara K. Yeo;Leona Yi-Fan Su;M. Cacciatore;Jennifer Shiyue Zhang;Meaghan McKasy
中科院分区：
文献类型：
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作者：
Sara K. Yeo;Leona Yi-Fan Su;M. Cacciatore;Jennifer Shiyue Zhang;Meaghan McKasy
幽默在交际中广泛存在，在科学语境中也不例外。虽然科学笑话在社交媒体上很普遍，但我们才刚刚开始了解幽默影响人们对科学话题的态度，观点和看法的机制。在这里，我们添加到我们的理解如何有趣的科学内容影响态度的形成和行为的意图，这些结果可以帮助沟通者作出战略决策，幽默的使用在现实世界中的实践。扩展最近的工作在科学传播，本研究旨在了解的条件性的机制，有趣的图像关于三个不同的科学主题，结合言语幽默，影响人们的社会媒体参与的意图，引发欢笑。我们的研究结果提供了证据，表明在交流科学话题时，选择使用哪种幽默类型很重要。对于三个主题中的两个，人工智能和微生物组，接触不同类型的幽默会导致不同程度的欢笑，幽默对参与意图的影响受到受访者对幽默的需求的调节。然而，幽默并没有对全球变暖的参与意图产生同样的影响。我们的研究结果对科学传播的实践、培训和学术研究具有启示意义。
ABSTRACT Humor is widespread in communication and its use in the context of science is no exception. Although science jokes are pervasive on social media, we are only beginning to understand the mechanisms through which humor affects people’s attitudes, opinions, and perceptions of scientific topics. Here, we add to our understanding of how funny science content influences attitude formation and behavioral intentions; these results can help communicators make strategic decisions related to humor’s use in real-world practice. Extending recent work in science communication, this study aims to understand the conditional nature of the mechanism by which funny images about three different scientific topics, combined with verbal humor, affects people’s social media engagement intentions by eliciting mirth. Our results offer evidence that choices about which humor types to employ matter when it comes to communicating scientific topics. For two of the three topics, artificial intelligence and microbiomes, exposure to different humor types resulted in different levels of mirth and humor’s effect on engagement intentions was moderated by respondents’ need for humor. However, humor did not have the same effect on global warming engagement intentions. Our findings have implications for the practice of, training, and scholarship in science communication.