A problem unstuck? Evaluating the effectiveness of sticker prompts for encouraging household food waste recycling behaviour
A problem unstuck? Evaluating the effectiveness of sticker prompts for encouraging household food waste recycling behaviour
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DOI：
10.1016/j.wasman.2016.09.036
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发表时间：
2017-02-01
期刊：
影响因子：
8.1
通讯作者：
Hunt, Sally
中科院分区：
文献类型：
--
作者：
Shearer, Linzi;Gatersleben, Birgitta;Hunt, Sally
这项随机对照试验（RCT）调查了英格兰东南部两个地方当局使用贴纸作为视觉提示以鼓励单独收集家庭食物垃圾进行回收的有效性。在长达15周的基线期内，对单独收集的食物垃圾进行称重（以吨为单位），并在治疗组（29个指定区域内的N = 33，716个家庭）和对照组（26个区域内的N = 30，568个家庭）中对家庭进行平均。然后仅在给药组区域的垃圾箱盖上粘贴标签提示。随后在16周的实验期内测量了两组的体重。结果显示，在对照组中，基线和实验期间捕获用于回收的食物垃圾的平均重量没有变化。然而，治疗组中有显著增加（20.74%），并且这种行为变化持续较长时间。因此，贴纸提示似乎对食物垃圾回收率产生了重大和持续的影响，同时对地方当局大规模实施来说简单，实际可行和廉价（每户0.35）。(C)2016爱思唯尔有限公司版权所有
This Randomised Control Trial (RCT) investigated the effectiveness of using stickers as a visual prompt to encourage the separate collection of household food waste for recycling in two local authorities in South East England. During a baseline period of up to 15 weeks, separately collected food waste was weighed (in tonnes) and averaged across households in both treatment (N = 33,716 households within 29 defined areas) and control groups (N = 30,568 households within 26 areas). A sticker prompt was then affixed to the lids of refuse bins in the treatment group area only. Weights for both groups were subsequently measured across a 16-week experimental period. Results showed that, in the control group, there was no change in the average weight of food waste captured for recycling between the baseline and experimental period. However, there was a significant increase (20.74%) in the treatment group, and this change in behaviour persisted in the longer term. Sticker prompts therefore appear to have a significant and sustained impact on food waste recycling rates, while being simple, practically feasible and inexpensive (0.35 per household) for local authorities to implement at scale. (C) 2016 Elsevier Ltd. All rights reserved.