Increasing mental health literacy via narrative advertising
Increasing mental health literacy via narrative advertising
复制标题
DOI：
10.1080/10810730701807027
复制
发表时间：
2008-01-01
影响因子：
4.4
通讯作者：
Chang, Chingching
中科院分区：
文献类型：
--
作者：
Chang, Chingching
本研究探讨了叙事广告和论点广告在提高精神疾病（抑郁症）素养方面的有效性。结果表明，叙事广告比论点广告更有效地吸引参与者的体验沉浸，从而对那些患有抑郁症的人产生更大的同情。此外，叙事广告更好地参与问题的阐述和增加的意愿，寻求专业帮助的参与者。最后，与论点广告相比，叙事广告在提供生动信息方面的评分更高，导致参与者在识别患有抑郁症的朋友或家人方面的感知效能增加。
This research explored the effectiveness of narrative advertising and argument advertising in increasing mental illness (depression) literacy. Results showed that narrative advertising was more effective than argument advertising at engaging participants in experiential immersion, resulting in greater sympathy toward those suffering from depression. In addition, narrative advertising better involved participants in issue elaboration and increased willingness to seek professional help. Finally, in comparison with argument advertising, narrative advertisements were rated higher in providing vivid information, resulting in an increase in participants' perceived efficacy in recognizing friends or family suffering from depression.