Meta-analyses of the effectiveness of warning labels

Meta-analyses of the effectiveness of warning labels
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DOI:
10.1509/jppm.23.2.193.51400
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发表时间:
2004-09-01
影响因子:
7.8
通讯作者:
Main, KJ
Main, KJ
中科院分区:
管理学3区
文献类型:
--
作者:
Argo, JJ;Main, KJ

文献摘要

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作者使用一系列荟萃分析来证明警告标签在五个有效性维度上的影响:注意力,阅读和理解,回忆,判断和行为依从性。随后的主持人分析表明,注意力是由生动的增强特征,警告位置,熟悉,但不是由产品类型调节。没有调节变量影响阅读和理解或回忆。产品类型调节判断,熟悉度和遵从成本调节行为遵从。作者讨论了公共政策的影响和进一步研究的途径。
The authors use a series of meta-analyses to demonstrate the impact of warning labels across five dimensions of effectiveness: attention, reading and comprehension, recall, judgments, and behavioral compliance. Subsequent moderator analyses indicate that attention is moderated by vividness-enhancing characteristics, warning location, and familiarity but not by product type. None of the moderating variables affect either reading and comprehension or recall. Product type moderates judgments, and familiarity and cost of compliance moderate behavioral compliance. The authors discuss public policy implications and avenues for further research.