Meta-analyses of the effectiveness of warning labels
Meta-analyses of the effectiveness of warning labels
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DOI:
10.1509/jppm.23.2.193.51400
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发表时间:
2004-09-01
影响因子:
7.8
通讯作者:
Main, KJ
中科院分区:
文献类型:
--
作者:
Argo, JJ;Main, KJ
The authors use a series of meta-analyses to demonstrate the impact of warning labels across five dimensions of effectiveness: attention, reading and comprehension, recall, judgments, and behavioral compliance. Subsequent moderator analyses indicate that attention is moderated by vividness-enhancing characteristics, warning location, and familiarity but not by product type. None of the moderating variables affect either reading and comprehension or recall. Product type moderates judgments, and familiarity and cost of compliance moderate behavioral compliance. The authors discuss public policy implications and avenues for further research.