Product quality: An important strategic weapon
Product quality: An important strategic weapon
复制标题
产品质量：重要的战略武器
DOI：
10.1016/0007-6813(84)90024-7
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发表时间：
1984
期刊：
影响因子：
--
通讯作者：
D. Garvin
中科院分区：
文献类型：
--
作者：
D. Garvin
上级产品质量一直是日本在美国市场取得成功的关键之一。今天，许多美国公司也开始认识到它的竞争重要性。本文作者定义了什么是产品质量，并解释了它如何用于定位和销售产品。
Superior product quality has been one of the keys to Japanese success in American markets. Today, many American corporations are also beginning to recognize its competitive importance. This author defines what product quality is, and explains how it can be used in positioning and selling products.