Experience as a moderator of the media equation: the impact of flattery and praise
Experience as a moderator of the media equation: the impact of flattery and praise
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DOI：
10.1016/j.ijhcs.2003.12.008
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发表时间：
2004-09-01
影响因子：
5.4
通讯作者：
Wiles, J
中科院分区：
文献类型：
--
作者：
Johnson, D;Gardner, J;Wiles, J
这项研究扩展了之前的媒体方程研究，该研究表明，来自电脑的奉承效果可以产生与来自人类的奉承相同的一般效果。具体地说，这项研究探索了经验对电脑奉承影响的潜在调节作用。昆士兰大学的158名学生自愿参加了这项研究。参与者与电脑互动，并获得三种反馈中的一种：赞扬(真诚的赞扬)、奉承(不真诚的赞扬)或控制(一般的反馈)。问卷衡量的是评估参与者的情感状态。态度和意见都被采纳了。经验丰富但经验不低的参与者表现出一种媒体等式的结果模式，他们对电脑的奉承做出的反应与人们对其他人的奉承的反应一致。经验丰富的参与者倾向于相信计算机说的是实话，因为奉承而体验到更多的积极影响，并对计算机的性能做出更有利的判断。根据以前的研究对这些发现进行了解释，并考虑了对娱乐和教育等领域的软件设计的影响。(C)2004爱思唯尔有限公司。保留所有权利。
This study extends previous media equation research, which showed that the effects of flattery from a computer can produce the same general effects as flattery from humans. Specifically, the study explored the potential moderating effect of experience on the impact of flattery from a computer. One hundred and fifty-eight students from the University of Queensland voluntarily participated in the study. Participants interacted with a computer and were exposed to one of three kinds of feedback: praise (sincere praise), flattery (insincere praise), or control (generic feedback). Questionnaire measures assessing participants' affective state. attitudes and opinions were taken. Participants of high experience, but not low experience, displayed a media equation pattern of results, reacting to flattery from a computer in a manner congruent with peoples' reactions to flattery from other humans. High experience participants tended to believe that the computer spoke the truth, experienced more positive affect as a result of flattery, and judged the computer's performance more favourably. These findings are interpreted in light of previous research and the implications for software design in fields such as entertainment and education are considered. (C) 2004 Elsevier Ltd. All rights reserved.