The green spillover effect of green customer integration: Does internal integration matter?
The green spillover effect of green customer integration: Does internal integration matter?
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绿色客户整合的绿色溢出效应：内部整合重要吗？
DOI：
10.1002/csr.1808
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发表时间：
2020
影响因子：
9.8
通讯作者：
Zhang Jianming
中科院分区：
文献类型：
--
作者：
Zhao Yunhui;Zhang Ningshuo;Feng Taiwen;Zhao Chuanli;Zhang Jianming
虽然绿色顾客整合的重要性已被强调，但以往关于绿色顾客整合如何影响绿色产品创新的研究结果仍然不一致。为了更好地理解绿色顾客整合与绿色产品创新之间的联系，我们将绿色顾客整合分为两个维度（绿色顾客流程整合和绿色顾客信息整合），并考察其绿色溢出效应。基于176家中国制造企业的调查数据，我们发现绿色顾客整合的两个维度对绿色产品创新的影响是通过信息共享质量中介的。虽然两者均显著，但绿色客户流程集成对信息共享质量的影响强于绿色客户信息集成。此外，内部整合正向调节信息共享质量与绿色产品创新之间的关系。因此，本研究有助于解开绿色客户整合如何影响绿色产品创新的“黑箱”，并为之前不一致的研究结果提供了可能的解释。
Although the importance of green customer integration has been emphasized, previous findings on how green customer integration influences green product innovation are still inconsistent. To better understand the link between green customer integration and green product innovation, we divided green customer integration into two dimensions (i.e., green customer process integration and green customer information integration) and examine its green spillover effect. On the basis of the survey data from 176 Chinese manufacturers, we found that the impacts of two dimensions of green customer integration on green product innovation are mediated by quality of information sharing. Although both are significant, green customer process integration has a stronger effect on quality of information sharing than green customer information integration. In addition, internal integration positively moderates the relationship between quality of information sharing and green product innovation. Thus, this study helps to unpack the “black‐box” of how green customer integration influences green product innovation and offers a possible explanation for the previous inconsistent findings.