Communication Infrastructure Theory and Entertainment-Education: An Integrative Model for Health Communication
Communication Infrastructure Theory and Entertainment-Education: An Integrative Model for Health Communication
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DOI：
10.1111/comt.12011
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发表时间：
2014-02-01
影响因子：
3.7
通讯作者：
Chen, Nien-Tsu Nancy
中科院分区：
文献类型：
--
作者：
Literat, Ioana;Chen, Nien-Tsu Nancy
本文提出了一种混合模式的娱乐教育，在不同层次的影响力的沟通渠道的综合激活，可以增加娱乐教育活动的覆盖面和有效性。通信基础设施理论（CIT）和娱乐教育之间的协同作用提供了一个系统的，综合的和协作的方法，以增加运动的曝光，并代表了一个有前途的方式达到危险的社区与关键的健康信息。通过利用微观，中观和宏观层面的机会来提高运动的影响力，正如这个模型所描述的那样，娱乐教育生产者可以利用相互关联的讲故事网络，他们的目标社区依赖于这个网络来实现他们的日常目标。
This article suggests a hybrid model for entertainment-education, where the integrated activation of communication channels across different levels of influence can increase the reach and effectiveness of entertainment-education campaigns. The synergy between communication infrastructure theory (CIT) and entertainment-education offers a systematic, integrated and collaborative approach to augment campaign exposure, and represents a promising way to reach at-risk communities with critical health messages. By taking advantage of micro-, meso- and macrolevel opportunities to improve campaign reach, as described in this model, entertainment-education producers can capitalize on the interconnected storytelling network upon which their target communities rely for the fulfillment of their everyday goals.