Google's Insights for Search: A Note Evaluating the Use of Search Engine Data in Social Research
Google's Insights for Search: A Note Evaluating the Use of Search Engine Data in Social Research
复制标题
谷歌的搜索洞察：评估搜索引擎数据在社会研究中的使用的说明
DOI：
10.1111/j.1540-6237.2011.00768.x
复制
发表时间：
2011
影响因子：
1.9
通讯作者：
Christopher P. Scheitle
中科院分区：
文献类型：
--
作者：
Christopher P. Scheitle
Objective.本研究报告介绍并评估了Google的Insights for Search工具在社会科学研究中的应用潜力。方法.从搜索引擎数据产生的跨时间和跨生态单元的社会现象的措施与现有的数据源进行比较。结果比较表明，搜索引擎的数据与现有的问题突出性和宗教信仰的措施相当密切。结论.考虑到它在金钱和劳动力方面相对缺乏成本，它的灵活性以及与其他数据的对应性，社会科学家应该考虑使用Insights for Search工具进行研究。
Objective. This research note presents and assesses the potential for Google's Insights for Search tool for use in social science research. Methods. Measures of social phenomena across time and across ecological units produced from search engine data are compared with existing data sources. Results. The comparisons show that the search engine data correspond quite closely with existing measures of issue salience and religious adherence. Conclusions. Given its relative lack of cost both in terms of money and labor, its flexibility, and its correspondence to other data, social scientists should consider the Insights for Search tool for research purposes.
DOI：
10.1056/nejmp0900702
发表时间：
2009-05-21
期刊：
The New England journal of medicine
影响因子：
--
作者：
Brownstein JS;Freifeld CC;Madoff LC
通讯作者：
Madoff LC