Creation and Consumption of Mobile Word of Mouth: How Are Mobile Reviews Different?

Creation and Consumption of Mobile Word of Mouth: How Are Mobile Reviews Different?
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DOI：
10.1287/mksc.2018.1115
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发表时间：
2019-01
期刊：
Mark. Sci.
影响因子：
--
通讯作者：
S. Ransbotham;Nicholas H. Lurie;Hongju Liu
S. Ransbotham;Nicholas H. Lurie;Hongju Liu
中科院分区：
其他
文献类型：
--
作者：
S. Ransbotham;Nicholas H. Lurie;Hongju Liu

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移动的用户可以随时随地创造口碑，这导致了移动的与非移动的口碑在内容和消费价值上的差异。
Mobile users can create word of mouth wherever they are and whenever they want, leading to differences in the content and consumption value of mobile versus nonmobile word of mouth.