How Soon Consumers forget Advertising Messages? : A Study of the impact of TV Advertisements' Blank Period due to the 2011 Tsunami and Consumers' Recall of TV Commercials
How Soon Consumers forget Advertising Messages? : A Study of the impact of TV Advertisements' Blank Period due to the 2011 Tsunami and Consumers' Recall of TV Commercials
复制标题
消费者多久会忘记广告信息？
DOI：
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发表时间：
2011
期刊：
影响因子：
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通讯作者：
Jinya Nakamura
中科院分区：
文献类型：
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作者：
Hideaki Kitanaka;Kido Shigeru;Suzuki Akira;Jinya Nakamura
