The Function of English Loanwords in Japanese

The Function of English Loanwords in Japanese
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英语借词在日语中的作用

DOI:
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发表时间:
2002
期刊:
NUCB journal of language culture and communication
影响因子:
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通讯作者:
Mark Rebuck
Mark Rebuck
中科院分区:
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文献类型:
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作者:
Mark Rebuck

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本文考察了英语外来词在日语中的作用。研究表明,英语外来词的作用远远超出了简单的填补词汇空白的作用。事实上,外来词经常取代现有的本地对等词,在那里它们执行各种“特效”功能。此外,当英语的外来词被认为过于直接时,可能会被用来达到委婉的效果。本研究主要以广告中的外来词为例,探讨了英语外来词在填补词汇空白、营造特殊效果和委婉语等方面的作用。
This paper examines the functions played by English loanwords in Japanese. It is shown that English loanwords have a role that extends far beyond the simple filling of lexical-gaps. Indeed, loanwords frequently take the place of an existing native equivalent where they perform a variety of “special effect” functions. In addition, English loanwords may be employed for euphemistic effect when a native equivalent is considered too direct. Drawing largely on examples of loanword use from advertising, this study considers the role English loanwords play as lexical gap fillers, special effect givers, and euphemisms.