Evaluation of modified risk claim advertising formats for Camel Snus
Evaluation of modified risk claim advertising formats for Camel Snus
复制标题
DOI：
10.1177/0017896917729723
复制
发表时间：
2017-12-01
影响因子：
1.3
通讯作者：
Hatsukami, Dorothy K.
中科院分区：
文献类型：
--
作者：
Fix, Brian V.;Adkison, Sarah E.;Hatsukami, Dorothy K.
目的：美国食品和药物管理局（FDA）拥有修改风险烟草产品广告声称的监管权。为了指导未来的监管工作，我们调查了修改后的风险声明广告的变化如何影响消费者对骆驼鼻烟的产品风险声明的看法。方法：年轻人和成年人（15-65），包括当前，从来没有，和以前的吸烟者，被随机查看一个五骆驼鼻烟印刷广告的一部分，基于网络的调查。其中四个广告使用四种格式提供与鼻烟亚硝胺含量相关的信息：（1）文本，（2）条形图，（3）文本/证明和（4）条形图/证明。第五种格式用作对照，是骆驼鼻烟的当前广告，没有关于亚硝胺含量的明确声明。在观看了所有产品的广告后，参与者被问到他们最感兴趣的是哪种产品，其中包含一个明确的降低风险的信息，参与者接触到广告同意该产品的广告索赔构成的健康风险比香烟少。然而，含有降低风险信息的广告也被认为含有不真实的信息，受访者对所提供的信息持怀疑态度。广告声称格式与选择鼻烟在其他烟草产品，也没有与购买intentions.Conclusion：这项研究的结果表明，消费者的反应降低风险的消息，虽然也许不是在预期的直接方式。我们发现广告格式（数字，图形，证明）没有显着差异。
Objectives: The US Food and Drug Administration (FDA) has regulatory authority for modified risk tobacco product advertising claims. To guide future regulatory efforts, we investigated how variations in modified risk claim advertisements influence consumer perceptions of product risk claims for Camel Snus.Methods: Young people and adults (15-65), including current, never, and former smokers, were randomised to view one of five Camel Snus print advertisements as part of a web-based survey. Four of the advertisements presented information related to nitrosamine content of snus using four formats: (1) text, (2) a bar chart, (3) a text/testimonial and (4) a bar chart/testimonial. The fifth format, used as a control, was a current advertisement for Camel Snus without the explicit claims made about nitrosamine content. After viewing advertisements for all products, participants were asked which product they would be most interested in trying.Results: Participants exposed to advertisements that contained an explicit reduced risk message agreed the advertising claim for that product posed fewer health risks than cigarettes. However, advertisements containing the reduced risk messages were also viewed as containing less truthful information and respondents were more sceptical of the information presented. Advertisement claim format was not associated with selecting snus over the other tobacco products, nor was it associated with purchase intentions.Conclusion: The results of this research indicate that consumers respond to reduced risk messages, though perhaps not in the direct way anticipated. We found no significant differences by advertisement format (numerical, graphical, testimonial).